Marketing 101: Put the star in the goods. (Photo: Jonathan Tichler)
Set for October 15, 2011, the Lyric Opera of Chicago will hold the biggest fundraiser of their season. "Operathon 2011" is co-sponsored by American Airlines, Official Airline of Lyric Opera of Chicago, and Bank of America. You can donate directly to the company or purchase merchandise that will help support the opera. Start shopping here. "Fascinating interviews with major stars and Lyric insiders plus music from your favorite operas. Lyric's annual on-air fundraiser is a project of the Lyric Opera Chapters. The 16-hour marathon proceeds benefit Lyric's education and community-engagement programs. In addition to the star studded broadcast, you also have an opportunity to buy unique Lyric Opera merchandise plus premiums and restaurant certificates." And if you want to emulate the company's
leading diva Renée Fleming, you can order the scarf she models on the cover the the "Operathon 2011" brochure: "Even our cover girl Renée Fleming couldn't resist this season's luxurious silk scarf! Designed exclusively for Lyric Opera by Lee Allison, this year's scarf captures the dazzling purple and blue hues of the Tales of Hoffmann set. 34" square. Comes in a gift box. $125. Buy it here. [Source]
