Saturday, September 6, 2014

Rossini Has As Much "Go Power" As Cheerios Oats From GM

"Many television commercials for Cheerios have targeted children featuring animated characters (such as an animated Honeybee). Bullwinkle was featured in early 1960s commercials; being his usual likably klutzy self; the tag line at the end of the ad being 'Go with Cheerios!' followed by Bullwinkle, usually worse for wear due to his Cheerios-inspired bravery somewhat backfiring, saying '...but watch where you're going!' Also, Hoppity Hooper was featured in ads in the mid-1960s, as General Mills was the primary sponsor of his animated program. Beginning in the mid-1950s and continuing through the early 1960s, 'The Cheerios Kid' was a mainstay in Cheerios commercials. The Kid, after eating Cheerios, quickly dealt with whatever problem presented in the commercial, using oat-produced 'Big-G, little-o' 'Go-power.' The character was revived briefly in the late 1980s in similar commercials. In 2012, The Cheerios Kid and sidekick Sue were revived in an online internet video that showed how Cheerios 'can lower cholesterol.' [Source] The new commercial from General Mills features the Guglielmo Tell (or William Tell) overture as the soundtrack, probably because the music was used for the American television show The Lone Ranger (note the correlation of the cowboy at the beginning of the ad). Watch Riccardo Muti conduct the full Guglielmo Tell overture after the jump.

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